Everyone wants the clever bit: the model, the agent, the dashboard. But walk any team's real workflow and most of the time goes to moving data between tools that do not talk to each other.
Integrate before you automate
The highest-ROI work is often unglamorous: a reliable pipe between your CRM, your billing, and your support desk. Once data flows, automation has something to stand on.
Measure the hours, not the hype
We scope by hours saved and errors removed, not by how impressive the AI sounds in a slide. That is how you get a 90-day payback instead of a science project.